Collaboration between CCCEC and Yari Productions
Recognized as a market very difficult to penetrate, Yari Production made a remarkable breakthrough on the whole Chinese territory since 2006: 14 tours and various prestigious cultural events.
These organizations joined two years ago in order to synergistically develop new markets by sharing human resources and combining their contact networks.
Operator of development and realization
The CCCEC acts as an operator of market development and tours. It is dedicated to artists, agencies and production companies.
Lowering of development costs
With our expertise on China and our distribution market, we have already produced tours while decreasing or eliminating the expenses of development (showcase, markets, etc.).
Sustainable and economic development
This new business model relies on a development and a strategy of cost reduction by unifying strengths which optimize the efficiency of developments and realizations: to cover a bigger territory in China with a better penetration and decrease the operation costs.
Strategy of digital promotion
To develop a collaborative digital platform for the promotion and visibility of the event adapted to Chinese social media.